Compliance and Regulations for SMS Blasts

Importance of Compliance

Adhering to regulations (TCPA, CTIA) protects your brand and avoids significant fines. (The Marketer's Guide to SMS Compliance — Blog - Attentive)

Opt-In and Opt-Out Requirements

• Clear Opt-In: Obtain explicit consent before sending any SMS. (Guide to U.S. SMS Compliance - Call & Text Marketing | Twilio)

• Confirmation Message: Send an opt-in confirmation with opt-out instructions. (Guide to U.S. SMS Compliance - Call & Text Marketing | Twilio)

• Easy Opt-Out: Always include Reply STOP to unsubscribe in every message. (Guide to U.S. SMS Compliance - Call & Text Marketing | Twilio)

Message Content Restrictions

• Prohibited Content: Avoid SHAFT topics (sex, hate, alcohol, firearms, tobacco). (Understanding US SMS compliance laws - Klaviyo Help Center)

• Frequency Limits: Follow CTIA’s recommended monthly maximums to prevent complaints. (Messaging Principles & Best Practices - CTIA)

• Branded Links: Use approved domains and avoid deceptive redirects. (Create and send SMS messages in HubSpot)

Record-Keeping and Reporting

Maintain logs of:

• Consent records (timestamp, source) (The Marketer's Guide to SMS Compliance — Blog - Attentive)

• Message content and send times ([PDF] Messaging Principles and Best Practices May 2023 - CTIA)

• Opt-out requests and fulfillment dates (Guide to U.S. SMS Compliance - Call & Text Marketing | Twilio)

Regularly audit your records and incorporate compliance checks into your SMS campaign workflow to ensure ongoing adherence. (CTIA guidelines: Mastering messaging compliance - Telnyx)